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You are here: Home Events Seminar: Gender Differences and Reputation Concerns: Prosocial Behavior in the Field and Lab - April 25, 2012

Seminar: Gender Differences and Reputation Concerns: Prosocial Behavior in the Field and Lab - April 25, 2012

Sera Linardi, University of Pittsburgh (Please find the abstract below.)

Event details
What
  • Seminar
When Apr 25, 2012
from 12:00 to 13:00
Where CENs- Auditorium
Contact Name Dr. Konstanze Albrecht
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Sera will be here tomorrow afternoon (Lennéstrasse) and all day Wednesday (Nachtigallenweg). If you want to meet with her, please contact [Email protection active, please enable JavaScript.]

Abstract: We explore the impact of public observation on prosocial behavior through paired field and laboratory experiments. Participants in the field experiment complete word search puzzles at a fair to raise money for a charitable cause. We find that female participants show a marked tendency to conform to the modal contribution when participants' names and contributions are revealed to future participants. We hypothesize that unlike males, females are “wallflowers” who suffer disutility from both negative and positive reputation. We derive the theoretical prediction that increased visibility will induce females to choose actions signaling they are an average type as to avoid unwanted attention. Our laboratory results are consistent with our field findings: when identities are linked to contribution amounts, females are more likely to condition their donation to fall within other group members’ contributions. Our results contribute to the literature on the sensitivity of females to their social environment and suggest conditions where reputational rewards will negatively impact female contribution.

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